Jornaya is a data-as-a-service (DaaS) company working in markets where customers invest significant time researching, analyzing, and comparing options on major-life purchases (MLPs), such as cars, loans, insurance, or degrees. We help you discover which of your customers and prospects are on a major-life purchase journey, enabling the most relevant and timely interactions, while always honoring the consumer’s privacy.
By working with lead generation companies, comparison shopping platforms, and other partner-contributed data sources, Jornaya has a first-hand view of 200+ million online shopping events every month. The insights we provide help marketers drive better outcomes and revenue performance in all key areas: acquisition, growth and retention.
From understanding the conversion potential and compliance risk of a web lead or warm transfer to knowing when your current policyholders are actively shopping, Jornaya organizes and provides access to consumers’ major life purchase behaviors to enable smarter and safer interactions for brands and create exceptional buying experiences for consumers.
For more information visit www.jornaya.com
Solutions for Farmers Agents
Jornaya’s TCPA Guardian acts as an independent source of truth about a customer’s experience by validating that each lead or call was generated in a compliant manner. It also provides persuasive proof of consent with our Compliance Report and Visual Playback, which has been used to successfully help clients avoid and dismiss TCPA lawsuits.
For more information visit www.jornaya.com/3p-tcpa-guardian/
Jornaya Intelligence provides transparency and visibility into purchased leads, providing a real-time data response of more than 50 data points to help evaluate the value of each lead and optimize lead performance. These include lead origin, lead age, lead duration, lead velocity, device frequency and consumer velocity.
For more information visit www.jornaya.com/intelligence
Other Offerings from Jornaya:
Jornaya Predict: Predict the likelihood of the lead in-question converting into your customer.
For more information visit https://www.jornaya.com/products/predict/
Jornaya Activate: Monitor a portfolio of leads, quotes, and/or current customers to know when they are actively on a buying journey for auto, home, or life insurance. Other journeys, like homebuyers and mortgage shopping, are also available.
For more information visit https://www.jornaya.com/products/activate/
What Insurers Should Know About CCPA
The new rules apply to any company that has data on more than 50,000 California consumers.
The benefits of switching from lead gen to customer gen
Build detailed pictures of behavioral, real-time data from first- and third-party sources to create meaningful interactions with potential customers
My Life Insurance Buying Journey
Use behavioral data to align outreach to when the consumer is actually shopping; base messaging on the stage of the buying journey the consumer is actively in
Understanding the Insurance Consumer Journey: Auto, Life & Health
To better understand how data is providing a competitive advantage for insurance carriers, we took a closer look at the consumer journey in auto, home, and health