What can I request credit for on a lead?
›› Invalid phone and email - Phone number is disconnected or a fax machine and unable to be contacted through email.
›› Not a consumer - This was a competitor, marketer or test lead, not a consumer.
›› Recycled lead - Consumer requested a quote in the past but not recently.
›› Did not request a quote - Consumer did not submit a request for a quote online or to a call center.
›› Duplicate lead - Duplicate of another HTQ lead within the past 30 days.
›› Incentivized - Consumer received an incentive or prize for filling out the lead form.
How many days do I have to request a return?
You have seven (7) days to request a return on a lead you receive.
Why do I need to request a return?
Returning leads helps us block low-performing campaigns and put more spending towards the more successful campaigns. Make sure to request returns for leads that are actually invalid so as to not skew the successful campaigns.